Our own outreach
"What’s New for Scotland in 2024" is a core piece of work delivered in November of each year. It taps into the media’s desire for new and exciting tourism stories and experiences.
The latest edition featured the following across the country and throughout the year:
- new openings
- places to stay
- events
- experiences
There was immediate pick up in the UK press (The Telegraph, Time Out, The I, Daily Mail, Daily Record, and The Independent) with stories such as:
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Stirling’s 900th anniversary
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the revamp of Perth Museum
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Galloway Forest Park
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Tweed Valley Trains
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The Scottish Crannog Centre
Our UK media pitch around winter snow-themed adventures was well-received. It was picked up by The Telegraph’s weekend travel supplement.
Take a look at our "what's new for Scotland" media update.
Partnering up with journalists
Through our rolling press visit programme, we’ve welcomed more than 140 journalists to Scotland this fiscal year.
80% of these visits have taken place outside the summer months. And our media contacts have explored every region covering a wide range of key themes and messages around:
- accommodation
- experiences and activities
- food and drink experiences
- modes of transport
- stories from passionate ambassadors for Scottish tourism