Orkney shines in The Outrun

About The Outrun

The Outrun is a film based on real-life events about addiction and recovery, strength and survival, mental health and the ability of the sea, the land and of people to restore life and renew hope. Four-time Oscar-nominated actress Saoirse Ronan plays the lead character, Rona. 

After a decade away in London, 29-year-old Rona returns home to Orkney to suppress her memory of the events which set her on a journey of recovery.

As she heals, Rona gradually finds hope and strength in herself among the wild elements of Orkney.

The importance of screen tourism

To support the film launch, we've worked with the Radio Times and the i newspaper to promote Orkney, and we've created new Orkney focused content to inspire future visitors.

Screen tourism (or set-jetting) is about providing a visitor with a personal experience of a place they're familiar with through film or TV. The Outrun provides an excellent opportunity to promote Orkney and the specific locations which feature throughout the film to inspire future visitors.

It's important for local tourism businesses too. Promoting story and film-based activity helps attract people's attention, create an emotional connection to the place and makes the destination stand out amongst other content and advertising.

We’ve also worked with StudioCanal to make some of the film’s assets available for tourism businesses to use. 

Download the assets

StudioCanal has released a set of assets for local businesses to use when promoting The Outrun. This includes film stills, video content and more. 

Search 'The Outrun' and download the assets from our Toolkit. 

There are also printed copies of film posters available, which link directly to a dedicated webpage on Orkney.com. These will be available to collect from our Kirkwall iCentre. 

Remember, all films and TV shows have strict licensing rules around use of imagery and intellectual property. Please check before carrying out any promotional activity.