Tell us about new or exciting products
Do you know of new and exciting products opening in 2025? Tell us!
Our Global PR team produces and distributes regular communication to our database of key press contacts in the UK, France, Germany, US, Canada, China, Australia, and Middle East.
A key element of our activity is our “What’s new 2025” release, which our contacts look out for each autumn and use to plan their travel editorial calendars for the year ahead.
The what’s new release is an ideal opportunity for us to keep Scotland on the media’s radar and inspire them to engage with the destination.
We are constantly in competition with every other destination worldwide for travel feature coverage (no pressure!) so providing journalists with a plethora of newsy stories is a crucial element of our activity. Insight from across Scotland is essential to make this news release the best it can be.
