We’re gearing up for our latest burst of activity working with online travel agent – Expedia.
This is a continuation of our existing partnership with Expedia. The campaign is targeting the UK and US markets with the aim of boosting bookings through autumn, winter and into spring 2025.
For the UK market our goal is to increase bookings for this autumn / winter.
We've got a dedicated webpage on Expedia to inspire visits to Scotland, including travel, accommodation and experiences.
Various themes are covered throughout including a spotlight on our wonderful cities. Activity will encourage people to book a trip to Scotland and increase their stay during this period.
Activity starts on 2 September and will run until 30 November. Phase two of the campaign will run from January to March 2025.
For the US market we’ll also have two phases of promotion from 2 September to 30 November and from January to March 2025.
We've created digital adverts encouraging users on the Expedia website to check out our dedicated Scotland page. Once on the webpage, users will be inspired with a range of accommodation, flight, and attraction offers for Scotland.
6.4 million
impressions generated by the UK campaign activity
$187
for every $1 spent on advertising in the UK
15.5 million
impressions generated by the US campaign activity
$113
for every $1 spent on advertising in the US
In addition to our campaign activity, Scotland will continue to benefit from being featured in Expedia’s own brand activities and campaigns in key markets. This offers greater reach and impact, and considerable added value.
Here's some examples of where we have benefited from our ongoing relationship to date:
Do you have a listing with Expedia? If so, make sure your business profile is up to date to benefit from extra traffic generated by this activity.
In line with previous activity with Expedia, we are able to offer value and marketing opportunities to our regions and partners including opportunities around campaign activity, special offers, and spotlights.
Expedia has reported a positive correlation between businesses who have opted to have an offer live during the campaign period and bookings. One Scottish city centre property saw an 15% increase in room nights and a 24% increase in revenue during the last campaign period.
Expedia will be communicating the activity to businesses to showcase how they can get involved.
If you have any questions about updating your listings on Expedia please contact Partner Central via the website or call 0203 027 8181.
Contact Expedia via its website