Scotland at World Travel Market 2024
We’re attending the World Travel Market (WTM) in London this week (5 – 7 November) alongside UKinbound and 10 businesses from Scotland.
WTM is a global event for the travel industry to meet industry professionals and conduct business deals.
It brings together domestic and international buyers and sellers from every sector of the industry seeking to build unique and competitive world-class travel experiences to package up and sell on to consumers.
WTM also sees the largest gathering of global media under one roof, making it an important platform for keeping Scotland on the world media’s radar, inspiring them to engage with our destination. In 2023, it was attended by more than 40,000 professionals from 184 countries.
Over the course of three days, we'll meet with over 100 key travel trade, media, and marketing contacts.
Participating alongside hundreds of destinations is important to raising Scotland’s profile on the global tourism stage. What’s even more important is the opportunity to establish and progress relationships with target intermediaries from right around the world. We aim to support them in developing and evolving the Scotland product that they take out to market. This helps:
- ensure consumers know what Scotland has to offer
- drive seasonal spread and spend
- deliver good return on investment
- our commitment to grow responsible tourism products and programmes
How we position Scotland across the globe has never been more important. The increased competition across tourism and events means we must work harder to ensure Scotland is top of mind for travellers.
Attending this event – and all our travel intermediary work – allows us to build demand for 2025, 2026 and beyond and ensure that Scotland is seen as a must visit, must return, year-round travel destination.