Marking 25 years
2025 marks the 25th anniversary year of ETAG’s establishment.
To celebrate this milestone and the achievements of the tourism industry in Edinburgh over the past 25 years, ETAG is running a series of themed content and events throughout the year.
The past 25 years have seen a remarkable transformation in the scale and nature of Edinburgh’s tourism industry and its impact on the economic, social and cultural life of the city.
Public and private sector investment in large scale projects such as hotel developments, flagship attractions, the airport, the trams, shopping destinations, events and festivals and conference facilities, have all helped to increase the city’s appeal as a destination for both leisure and business visitors – firmly placing Edinburgh on the map as a must-see destination.
Since inception, ETAG has initiated and delivered a range of projects and events that have supported Edinburgh’s tourism industry to collaborate and advance. This includes:
- Edinburgh’s annual tourism industry conference
- the Edinburgh Tourism Showcase (networking and knowledge exchange event)
- Tech Tuesday series (an event series dedicated to helping businesses make sense of technology within the tourism industry)
- China Ready project
- a range of business development guides
During this time, ETAG has also facilitated the delivery of the city’s tourism strategies.
