Today (6 March) we sent out our latest Tourism Insider enewsletter. Hear from our Chief Executive Vicki Miller and get the latest on celebrating our industry, marketing activity, industry events happening during Scottish Tourism Month. Plus, lots more. Take a look at what just hit thousands of mailboxes across the country…
As March ushers in the start of spring, it also marks the beginning of Scottish Tourism Month — a perfect opportunity to celebrate the vital role the tourism and events industry play in Scotland’s economy.
This year, we reach the halfway point of Scotland’s national tourism strategy, Scotland Outlook 2030. This strategy focuses on creating a visitor experience that prioritises value over volume, with responsible tourism at its core.
A vibrant tourism and events sector is a powerful force for good. It generates employment, encourages investment, and strengthens communities across Scotland, creating a positive ripple effect throughout the wider supply chain.
The impact of tourism and events in Scotland is far-reaching. Our continued focus is on using marketing, partnership work, and business support to increase interest in Scotland from visitors, both near and far, and to establish Scotland as a year-round, must-visit destination.
Vicki Miller, Chief Executive, VisitScotland
Take a look at the latest edition of our Tourism Insider e-newsletter.
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