This case study is part of our visitor economy series, showcasing the widespread benefits of tourism and events in Scotland.
We spoke to Ardross Farm Shop to hear more about how the visitor economy supports local supply chains and helps communities like theirs to thrive.
Ardross Farm Shop is a family-run business in the beautiful East Neuk of Fife, just outside Elie. We opened our doors in 2005 to sell our own produce direct and have thoroughly enjoyed reconnecting people with real food, straight from the land.
Everything we do is rooted in quality, care, and community—from our own grass-fed beef and homegrown vegetables to our carefully chosen range of produce from other small, local suppliers.
Our farm shop is a celebration of home grown and seasonal food, and a warm, welcoming place where customers can shop buy ingredients to create a fantastic local meal.
Ardross Farm Shop. Credit: Claire Pollock
We're proud to champion a wide network of local producers and small family businesses. We work closely with other farmers, butchers, bakers, brewers, dairies, cheesemakers, jam makers, and even Scottish wine makers!
Many of our suppliers are small, family-run businesses just like ourselves, and we’re always on the lookout for exceptional Scottish produce that tells a story.
Beyond food, we try to work with as many local producers as possible. From the paper bags we use to the till system we have, it’s important to us to support other local businesses. In addition we also work with local artisans who create sustainable soaps, skincare, and crafts—many of which are made using ingredients from our own farm.
Community is at the heart of everything we do. From providing prizes for local events to providing space for pop-up stalls, we’re always looking for ways to support those around us.
We offer work experience and school visits to help young people understand where their food comes from, and we regularly donate produce to local good causes.
We also employ a local team, many of whom have been with us for years, and we invest in their training and development to build skills that stay in the community.
The visitor economy plays a really important role in showcasing the best of Scotland to the world—from our wild landscapes and rich culture to our warm hospitality and fantastic food and drink.
For us, it’s about creating authentic experiences that connect people to place.
Visitors help sustain rural businesses like ours, support local jobs, and keep traditional skills alive.
When people choose to shop locally, eat seasonally, and explore beyond the beaten path, they’re not just making memories—they’re helping our communities thrive.
