In the first half of 2024, international visitors made 2.0 million trips to Scotland with 13.8 million nights and £1.5 billion spent overall. When compared with the same period in 2023, volume of international trips and value of spend had increased while volume of nights decreased.
The average duration of Scotland trips during the reporting period was 7.0 nights, with an average spend per night of £108 and average spend per trip of £755.
The North American market showed the largest increase in spending over the January - June period.
Spending was 84% greater versus 2019 (in nominal terms) and 31% greater vs 2023 (in nominal terms). Taking inflation into account, spending by North Americans was 48% greater versus 2019 and 29% greater versus 2023.