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Overview

  • The Scottish Government has set a 2045 target for net zero emissions of all greenhouse gasses.
  • Net zero means the amount of greenhouse gas emissions we put into the atmosphere, minus the amount we're able to take out, will sum up to zero.
  • We commissioned two industry research projects in recent years to determine Scottish tourism business’ knowledge and awareness of net zero, the relevant actions that have been taken to reach this target, and ways in which they would need more support.

In this article:

1. Net Zero Business Support Research 2024

In 2024, we commissioned Progressive Partnership for a qualitative research project. They explored levels of awareness of net zero targets in tourism businesses, as well as where these businesses were on the journey to and any support they need to achieve net zero.

 

Key findings of the Net Zero Business Support Research 2024

  • There was widespread awareness of the 2045 net zero target.
  • Many had implemented straightforward and inexpensive measures, but financial support needed for larger scale investments to reach net zero.
  • Businesses were largely pursuing short-term objectives rather than long term planning.
  • Carbon calculators are being used by some, and are a good first step in the transition process.
  • There is a clear need for information, guidance, and support especially tailored for smaller and medium-sized businesses.

Net Zero Business Support Research 2024

Published July 2025

Download (629Kb)

2. Net Zero Business Industry Survey 2021

In 2021, we commissioned Progressive Partnership to undertake an industry survey, investigating the attitudes and behaviours of Scottish tourism businesses towards a carbon neutral economy. 

Most tourism businesses expressed concern about climate change. They rated "being sustainable" and "reducing emissions" as important priorities and want to take action to minimise the environmental impact of their activities.

Key statistics from the 2021 survey

91%

of businesses use local producers or suppliers as much as possible

61%

are concerned about the impact of climate change on their business

75%

of businesses were aware of the Scottish Government's 2045 net zero target

57%

of attractions and activities already have a policy, strategy or action plan in place

Net Zero Industry Survey 2021

Published April 2022

Download (461Kb)

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