Fife industry update

Consumer PR featuring Fife

The consumer team previously supported a trip to Dunfermline for writer Robin McKelvie to showcase the city as a historic capital. Further coverage has now also featured in The Telegraph in April with reference to King Charles’ visit as well as Abbot House and the Andrew Carnegie Birthplace Museum. Reach: 675,000.

In May The Guardian featured Fife in a round-up of suggestions for great long weekends mentioning Falkland Estate and Pillars of Hercules. Reach: 105,000.

The consumer team worked on a pitch to media on beaches to explore in Scotland ahead of the summer. Tentsmuir Sands in Fife featured in the round-up in the Scottish Sun. Reach: 880,000.

Coverage in The Telegraph of "places untouched by mass tourism" included St Monans in Fife, Grannie’s Harbour B&B and the East Pier Smokehouse. Reach: 105,000.

Recent North America coverage has included mentions of Fairmont St Andrews in an article titled "25 best summer vacations everyone should consider in 2023". Kingsbarns Golf Links featured in "11 of the most beautiful golf courses in the world", both within Travel and Leisure. Reach 2.3 million.

Corporate PR for Fife

• A media release on the success of "pay as you like" incentives for tourism businesses, including the Scottish Deer Centre and Kingsbarns Distillery in Fife, which appeared in the Fife Herald and East Fife Mail

• A regional media release highlighting how Fife contributed to the success of the Year of Stories 2022

• A regional media release highlighting the success of our travel trade event - VisitScotland Connect - and some of the regional businesses that attended

• Destination Development Director Caroline Warburton was interviewed by Holyrood magazine for a feature on Dunfermline’s city status one year on

Scotland's Year of Stories evaluation

Find out more about the full impact of Scotland's Year of Stories 2022 with key insights, learnings and results.
 

Future Themed Year

We're asking for your help to scope out options for a future Themed Year. Our Themed Years celebrate the very best of Scotland and its people. Take part in our survey – it’s open until 20 July 2023.

VisitScotland Connect 2023

VisitScotland Connect is our biggest business-to-business event for the travel trade. This year, the event took place at the P&J Live in Aberdeen in April. Many tourism businesses from Fife attended, including the University of St Andrews, The R&A World Golf Museum and Best of Holidays Scotland.

Event success in numbers:

• around 175 tourism businesses in attendance
• more than 250 global tour operators, guides and travel agents attended
• buyers represented from 23 countries, including the UK, US, Canada, Europe, China, and Asia Pacific
• Over 6,000 meetings held

VisitScotland Connect 2023