Our latest Tourism Insider

Scotland’s environment, society and culture are what sets us apart as a destination – they’re the things that make a visit to our country so special.

Our visitors are becoming more aware of their impacts on the world around them. Research by Booking.com found that over 70% of travellers want to try in the next year to travel more sustainably. Some 78% intend to stay in sustainable accommodation, demonstrating an opportunity for tourism businesses to cater for a growing market of environmentally conscious consumers.

We’ve launched a new Climate Action guide to support businesses to position sustainability at the heart of their recovery and ensure their offering will make it easier for visitors to make environmentally conscious travel decisions. Creating a Climate Action Plan will help with your journey to net zero, whatever your starting point. Building resilience and maximising the positive impact on your business and the environment.

By working together, we can create a long-lasting sustainable tourism destination, which will protect the environment and benefit businesses, visitors, and residents alike.