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Visit Scotland | Alba
Article published 12/11/2024

Businesses pledge to improve accessibility

To mark Purple Tuesday (12 November) we’re encouraging businesses to improve their accessibility over the next year.

This could be improving customer service through staff training or making changes to on-site facilities, with our inclusive tourism toolkit a good starting point. The toolkit includes detailed guides on events, training courses and information on creating detailed access guides.

It comes as we celebrate our fourth year as partners of Purple Tuesday, the global social movement which seeks to improve accessibility for disabled people. 

Making Scotland an inclusive and accessible destination – catering for those with physical and hidden disabilities, families, and the elderly – is one of our national priorities.

It’s an incredibly valuable market for Scotland. 

The “purple pound” – the term which refers to the spending power of disabled people, and their travel companions – contributes approximately £1.69 billion to Scotland’s tourism economy.

Hear about some of the work that The Scotch Whisky Experience in Edinburgh and Archerfield Walled Garden in East Lothian are doing to improve their accessibility:

 

The Scotch Whisky Experience

  • enhanced their existing written access statement by creating a video access guide
  • with Deaf Action Scotland, they’ve added International Sign to their most popular tour, in addition to BSL, ASL and 18 international languages, and were one of the sponsors of Edinburgh’s Deaf Festival in August this year
  • created a team of accessibility ambassadors who can help recommend ongoing improvements based on real-time customer feedback
More information on accessibility is available on scotchwhiskyexperience.co.uk

 

Language device showing BSL. Credit: The Scotch Whisky Experience

Archerfield Walled Garden

  • improved parking and access with four bays for blue badge holders close to the main entrance gates and a newly resurfaced car park
  • accessible toilet with adult sized change table
  • wide doorways and good spacing between café tables and in-store displays for ease of access
More information on accessibility is available on archerfieldwalledgarden.com

 

Garden shop at the Archerfield Walled Garden. Credit: Archerfield Walled Garden

We’re constantly on a journey to make The Scotch Whisky Experience as welcoming and enjoyable as possible for all our visitors. Using the development of our new tour experience as a springboard, we’re delighted to have strengthened our existing partnerships with Euan’s Guide and Partners in Access, as well as forging a new relationship with Deaf Action Scotland. We’re so pleased to have these partners who have engaged beautifully with our inhouse teams and whose accessibility expertise, recommendations and guidance, have been invaluable in helping us make the right decisions on our quest to deliver customer service excellence for all.

Angela Dineen, Operations Director, The Scotch Whisky Experience

Accessibility has been part of our journey from the beginning. The main building has been designed with customers in mind and accessible toilet facilities included. Wheelchair and buggy users can navigate our indoor and outdoor areas with ease thanks to sliding doors and wide walkways. There are always improvements to be made and we welcome feedback from visitors as to other things we can include here to improve accessibility. We want to give everyone who visits the opportunity to experience everything we have to offer.

Lindsay Scott, Brand & Communications Manager, Archerfield Walled Garden

Inclusive tourism is a hugely valuable market and a key part of VisitScotland’s responsible tourism strategy. More than that, it’s vitally important tourism and events are accessible and inclusive, so that we can be sure to extend the same warm welcome to all visitors and help them create special memories.

Marina Di Duca, Inclusive Tourism Manager, VisitScotland

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