Glasgow’s mural trail increases demand for visitor experience
Glasgow’s many murals are helping transform the city into a leading destination for street art.
The interest created by the city’s network of urban art has created a ripple effect, driving demand for visitor experiences that allow people to delve into the stories behind the murals.
As the number of neighbourhoods with murals expands, it’s creating more opportunities for tourism operators to grow their business and develop their product range into new parts of the city.
Graffiti artist Banksy’s 2023 Cut and Run exhibition in Glasgow received national and international coverage, attracting around 180,000 attendees.
In 2024, our insights show the average monthly search volume in the UK for the term ‘Glasgow Mural Trail’ is up by nearly a third (30%).
Our new figures show that the Glasgow Mural Trail have had over 130,000 visits online in the last five years.
Walking Tours in Scotland, based in Glasgow, created a street art tour in 2017 which has become one of their most popular tours - taking more than 11,000 people round the murals since the tour’s launch.
Information on the City Centre Mural Trail can be found on visitglasgow.com