We’ve launched a new business events website to promote Scotland as a premier destination for business events, including meetings, incentive travel programmes, conferences, and exhibitions.
It will inspire and assist international business events decision makers and organisers in planning their business events in Scotland, support our valuable business events industry and ensure regional spread.
The website has been re-designed to enhance user experience. Our analysis shows that users come to our website for information and inspiration on Scotland and to inform their decision to bring their business to Scotland. We’ve therefore developed our content and approach with this in mind.
As with all our activity, this work is driven by our understanding of the ways people access information. We’re harnessing that insight to create a solution that will make it easier for users to access the information we know they’re looking for. Detailed SEO analysis has informed our approach and will continue to inform the content we create on the web site to ensure our it has maximum reach.
Our foresight and expertise in this area ensures we’re considering an approach that we know will ultimately benefit businesses and partners in the future, helping promote Scotland as a premier destination for business events.
