What does the visitor economy mean to you?
From our perspective, the visitor economy is absolutely vital to Scotland. It acts as a powerful engine driving economic activity far beyond direct tourism businesses.
It supports a vast network of suppliers (farmers, fishermen, producers, and service providers), creates diverse employment opportunities across the country, often in rural areas, and provides a crucial platform to showcase Scotland's world-class food, drink, culture, and heritage on an international stage.
It encourages investment in infrastructure and heritage assets, ultimately making Scotland a better place to live, work, and visit.