1. Executive summary 2023
In 2023, the Netherlands was Scotland’s fourth largest international source market measured by number of visits. It was sixth by expenditure and seventh by number of nights. Dutch visitors accounted for 7% of all overseas visits to Scotland and 5% of all overseas spend in Scotland in 2023.
2023 saw travellers from the Netherlands taking more visits to Scotland than ever before. The total number of visits increased by 32% from 2022 and by 54% from pre-pandemic, reaching record levels. Expenditure and number of nights also reached record heights in 2023.
The average spend per visit in 2023 was £588. The average spend per night was £102. The average length of stay was 5.7 nights.
Source: IPS, 2023