3. Risk classification
VisitScotland has classified the type of risk as either External or Internal with sub-categories according to their nature.
External risks are those over which we have limited/no control but are to do with the nature and purpose of the organisation, its ability to achieve its mission, the environment it works in, its competitors, the stakeholders’ needs it seeks to satisfy, its response to opportunities and threats, its vulnerability to political and economic shifts, or the solidity of its reputation and standing.
Internal risks are those which we can control and are to do with the day to day operation of the business in areas like marketing, communications, managing relationships, events, retailing, technology, human resources, facilities, procurement and finance.
Categories for risks are shown in the table below - they can be external or internal:
Category |
Description |
Compliance |
Associated with changes in UK or EU legislation, Scottish Government policy or requirements, accounting practice, breaches of regulations etc |
Economic |
Relates to global economic factors, UK economy, inflation, foreign exchange rates, industry performance, income levels etc |
Environment |
Includes the political environment and factors outside our control which affect tourism in general including terrorism, pandemics, weather, natural disasters |
Reputation |
Arising from adverse publicity in the media, trade criticism, brand damage, crisis management etc concerning VisitScotland and/or the tourism industry |
Finance |
Associated with funding levels, reduction in income, budgetary control, financial planning, cost effectiveness, financial controls, fraud etc |
Governance & Strategy |
Includes industry engagement, stakeholder management, partnerships, branding, marketing campaigns, competition, strategic decision making |
Process |
Associated with operational matters including contractual arrangements, organisation structure, human resources, business continuity, health & safety |
Technology |
Relates to IT infrastructure, capital investment, pace of technological change, systems, websites, data security, disaster recovery, third party hosting etc |
Nature of risk types are shown in the table below:
Nature |
Description |
Strategic |
Long-term or opportunity risk concerned with where the organisation wants to go and how it plans to get there, and impacts on the achievement of the strategic aims of the organisation |
Operational |
A risk that could occur from inadequate or failed internal processes, people or systems, and capable of impacting the operation of the organisation |
Horizon |
External risk in which it’s likelihood of occurring is out-with the control of the organisation |
Project |
Significant projects will have risk registers which will manage those risks that could present doubt on our ability to deliver a project on time, within budget and to scope |