VisitScotland leadership team
Once Cat takes up position, the VisitScotland leadership team will consist of five functions.
Corporate Services
Ken Neilson is Director of Corporate Services. This directorate is responsible for VisitScotland’s internal operations and handles the organisation's day-to-day functions. It provides guidance and expertise to the rest of the organisation to ensure its smooth running.
Read more on the directorate.
Industry and Events
Rob Dickson is Director of Industry and Events. This directorate harnesses the power of partnerships, collaborating locally, nationally, and globally. It works to ensure tourism and events is seen as an important and valuable industry for Scotland.
Read more on the directorate.
Marketing and Digital
Jill Walker will take up the position of Director of Marketing and Digital on 21 October. This directorate promotes Scotland as a world-class destination, ensuring Scotland is seen as a must return year-round destination for leisure and business visitors.
Read more on Jill.
Strategy and Competitive Intelligence
Cat Leaver will take up position as Director of Strategy and Competitive Intelligence on 1 November. This directorate is responsible for providing a holistic view of the global travel and events environment through a comprehensive set of insights. Its work helps to identify and prioritise opportunities for sustainable economic growth.
People and Culture
Our People and Culture department is led by Lynn Jack. This department strives to make VisitScotland an employer of choice. They’re responsible for our People Strategy. The team nurtures a culture that focuses on collaboration, inclusion and fair work practices.
