Visit Scotland | Alba
Article published 06/11/2024

Today (6 November), Women in Tourism has revealed their Top 100 Women in Tourism list for 2024. After 250 nominations, the highest number of nominations since the list was created in 2018, 100 women have been recognised for their incredible work across Scotland’s tourism sector.

The list represents women working across nearly every area of the industry, including front of house, tour operators, bloggers, golf specialists, food and drink experts, event organisers, HR professionals, destination leaders and transport operators. From Shetland to the Scottish Borders, Islay to Fife, Inverness to Dundee; and Argyll to Aberdeen, what connects all these amazing women, is their passion for Scottish tourism.

We also want to give a big shout out and congratulations to two inspirational women from VisitScotland who have been recognised on the list:

  • Vicki Miller, our new CEO
  • and Theresa Steven, our UK Business Development Manager

To view the full list, visit the Women in Tourism website.

Visit the Women in Tourism website for the full list.

The Women in Tourism Top 100 is now firmly established as one of the most prestigious honours in the Scottish tourism industry. On behalf of the entire Women in Tourism Board, I’d like to congratulate our 2024 Top 100 on everything they’ve achieved, and for their continued passion for our industry.

We were overwhelmed with the response to the call for nominations and loved reading each and every one. Today is a moment for celebration, and recognition for those that go above and beyond on a daily basis. I’d like to give a huge thank you to every person that took the time to nominate someone doing amazing things within Scottish tourism.

While the sector continues to recover from the pandemic, we know that there are new challenges ahead. It’s important to recognise the wealth of talent we have here in Scotland and we hope that the Top 100 inspires and motivates future tourism leaders. I encourage you to connect with them, celebrate with them and continue to shine a light on the thousands of passionate women working across Scottish tourism.

Susan Russell, Chair of Women in Tourism

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