As we transition from winter into spring, our marketing efforts focus on increasing demand for tourism and events across Scotland.
By showcasing seasonal experiences, we aim to drive sustainable economic growth while supporting businesses and communities ready to welcome visitors.
This season, our marketing activity revolves around key themes that resonate with spring travellers.
Each theme aligns with our "Good for the Soul" message. This visitor proposition highlights the restorative and enriching qualities of spring in Scotland.
Its approach encourages visitor distribution, boosts spending, supports sustainability, and enhances overall visitor satisfaction.
Read about our Good for the Soul visitor proposition
Spring is the perfect time to explore Scotland’s breathtaking landscapes and natural beauty. Our social channels will feature seasonal highlights such as wildlife encounters, lamb feeding, and blossoming flora - all set against breathtaking backdrops.
Key activities include:
May is Whisky Month. Our marketing will celebrate Scotland’s world-renowned whisky heritage alongside our vibrant food scene.
Key activities include:
Spring is an ideal time to explore Scotland’s islands. We’ll inspire travellers with curated itineraries and engaging content.
Key activities include:
With longer days and milder weather, spring is the perfect season for day trips, particularly during the Easter holidays.
Key activities include:
More than half of international visitors use travel intermediaries to plan and book their trips. To drive consideration and bookings, we are targeting key markets in the US, Germany, France, and the UK.
Campaign activity includes:
Good for the Soul ad on Amazon Prime in the United States
As we continue planning, there are many opportunities to get involved, share ideas, help shape Scotland’s spring marketing efforts.
