How we're supporting
This year we've supported Seachdain na Gàidhlig by curating Gaelic focused content across our consumer and corporate social media channels. We shared content across LinkedIn, X, corporate and consumer, Instagram and TikTok. These channels have a combined following of four million, creating an opportunity for Gaelic to be seen by a wide online audience of people actively interested in VisitScotland activity, and Scotland itself.
For #SayAGaelicPhraseDay on Thursday, our Instagram Stories featured five different Gaelic phrases along with the phonetic for each to help and encourage people to pronounce the phrases. Each story linked to a web page where viewers were able to access audio clips of each phrase was included in the final one, receiving 281 link clicks.
Here on VisitScotland.org, we published a dual-language Q&A with Celtic Connections. The article looks at the success of their 2025 programme, it's celebration of Gaelic and their involvement of Glasgow Life's new Gaelic Arts Plan.
On visitscotland.com, our Gaelic-focused pages were updated with revised content, and we featured Seachdain na Gàidhlig as the "pick of the month" module.
On Instagram, our weekly Coosday post was a carousel featuring various Gaelic words alongside photographs of Highland Coo's. This has received just over 200,000 impressions and views, along with 2,000 saves and lots of engagement in the comments section. We also shared this content on TikTok and Threads, receiving 13,000 views combined.
