What's new
Our latest research on tourism
Our latest statistics page is your one-stop-shop to navigate to the latest research releases within the Research and Insights section. We invite you to explore insights on tourism in Scotland from a range of different studies.
Our latest research and insights
Consumer trends for Scotland
Discover key consumer trends for Scotland and the tourism industry.
Published: January 2025
Domestic sentiment tracker
Published: November 2024
Responsible tourism
Find insight on visitor attitudes on responsible tourism from the Scotland Visitor Survey 2023.
Published: October 2024
Accommodation used
Read insights on accommodation used by visitors from the Scotland Visitor Survey 2023.
Published: September 2024
Attractions, activities and events
Explore insights on attractions, activities, and events from the Scotland Visitor Survey 2023.
Published: September 2024
Regions - statistics
Read the finalised 2023 statistics for volume and value of overnight tourism to the regions.
Published: September 2024
Domestic overnight tourism
Read the Great Britain Tourism Survey Quarter 4 and full year 2023 report.
Published: September 2024 (updated)
Planning and booking behaviours
Explore insight on planning and booking for UK and international visitors.
Published: August 2024
Accessible and inclusive tourism insights
Find key statistics and insights on accessible and inclusive tourism.
Published: June 2024
Regions - Scotland Visitor Survey
Discover regional factsheets from the Scotland Visitor Survey 2023.
Published: June 2024
How visitors travel to and around Scotland
Read transport insights from the Scotland Visitor Survey 2023.
Published: June 2024
International tourism performance
Explore the 2023 figures for international tourism in Scotland.
Published: May 2024
Food and drink
Explore insights on food an drink from the Scotland Visitor Survey 2023.
Published: May 2024
Types of visitor
Explore insights on visitor profile from the Scotland Visitor Survey 2023.
Published: April 2024
Why people choose Scotland
Read key motivations for choosing Scotland from the Scotland Visitor Survey 2023.
Published: April 2024
Additional research resources
Inbound visits and spend to Britain quarter two 2024
visitbritian.orgReview inbound statistics for quarter two 2024. Published October 2024.
Inbound visits to Britain with a health condition or impairment
visitbritain.orgReview travel statistics among inbound visitors. Published September 2024.
Card spending insights in Britain from VISA
visitbritain.orgBrowse insights on card spending behaviour by inbound visitors to Britain. Published August 2024
Influence of film and TV on travel to UK
visitbritain.orgExplore screen tourism research. Published July 2024
Inbound visits and spend to Britain Q1 2024
visitbritain.orgReview inbound statistics for Quarter One 2024. Published July 2024.
