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VisitScotland / John Duncan

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Our latest research on tourism

Our latest statistics page is your one-stop-shop to navigate to the latest research releases within the Research and Insights section. We invite you to explore insights on tourism in Scotland from a range of different studies.

Our latest research and insights

View our latest published research releases in more detail.

Accommodation in Scotland

 Read the 2024 Scottish Accommodation Occupancy Survey final report. 

Published: April 2025

Domestic Day visits

Read the domestic day visits update for 2024.

Published: April 2025

Domestic overnight tourism

Read the domestic tourism overnight trips update for 2024.

Published: April 2025

Consumer trends for Scotland

Discover key consumer trends for Scotland and the tourism industry.

Published: January 2025

Additional research resources

Related links