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Visit Scotland | Alba

Overview

  • In 2023, there was a total of 109 million tourism visits to Scotland, including domestic and international overnight trips and day visits.
  • The sector was worth a total of £10.8 billion in total visitor spend in Scotland.
  • Domestic overnight tourism represents 76% of total overnight tourism visits and 48% of total tourism spend.
  • International tourism accounts for 24% of total overnight tourism visits and 52% of spend.
  • On this page, you will find the latest statistics on the overall performance of tourism in Scotland. This page will be updated when new data is available and includes further information on the source of these official statistics.

1. Key tourism performance statistics

12.4 million

overnight trips in Scotland by GB residents in 2023

4 million

overnight trips in Scotland by international visitors in 2023

92.9 million

tourism day visits to Scotland by GB residents in 2023

109 million

total overnight and day tourism to Scotland in 2023

Source: Great Britain Tourism Survey, International Passenger Survey, Great Britain Day Visits Survey, 2023 (figures have been rounded).

2. Volume and value of tourism in Scotland

Country of residence Visits Spend
Scotland 7,150,000 £1,562 million
England 5,050,000 £1,549 million
Wales 158,000 £75 million
Total GB overnight tourism 12,366,000 £3,189 million
Northern Ireland 298,000 £105 million
International 3,987,000 £3,593 million
Total overnight tourism 16,652,000 £6,887 million
Total day tourism 92,929,000 £3,879 million
Grand total 109,581,000 £10,765 million

Source: Great Britain Tourism Survey, Great Britain Day Visits Survey, International Passenger Survey, 2023 (these figures have been rounded).

 

Trips taken by Great British residents to Scotland were at a lower level than 2022, as were the nights and spend associated with these trips. 2022 was a strong year for domestic tourism in terms of recovery from the COVID-19 pandemic.

There were also several challenges that inhibited trip-taking intentions in 2023, including the continuation of the cost-of-living crisis and the return of international travel options.

Browse more details on overnight domestic tourism.

International tourism to Scotland demonstrated stronger growth from 2022 than domestic, demonstrating a continued post-COVID recovery.

2023 was a record year for international visitor numbers, nights, and spend, surpassing both 2019 and 2022. This was also the first year that international expenditure accounted for over (53%) of total overnight expenditure.

Browse more details on international tourism to Scotland.

The domestic overnight visitor stayed on average at 2.9 nights and £258 in spending.

The international overnight visitor stayed on average at 8.6 nights and £901 in spending.

3. Top international markets to Scotland

Source: International Passenger Survey, 2023 (order based on visit volume).

4. Official statistics and partners

The Great Britain Tourism Survey (GBTS) is a national consumer survey.

VisitScotland jointly sponsors the survey with our partners, VisitEngland and Visit Wales.

The International Passenger Survey (IPS) is a continuous survey carried out by the Office for National Statistics (ONS). VisitBritain, VisitScotland and Visit Wales are sponsors of the survey.

The Great Britain Day Visits Survey (GBDVS) is a national consumer survey. VisitScotland jointly sponsors the survey with our partners, VisitEngland and Visit Wales.

The surveys are produced as per the Code of Practice for Official Statistics (2022), as published by the Office for Statistics Regulation.

Read more about the Code of Practice for Official Statistics (2022) on gov.uk.

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