Your brand does not just mean which name or logo you choose, it is so much more. Getting your brand right and following the correct process is essential for any new business owner. This webinar is designed for those people who are either pre-start or at the very early stage of running their own business.

The session will look at the principles of branding and the five key elements to each brand. It will guide you through each step and give you tools and templates that will help you on your brand journey.

This CPD certified webinar will look at:

• understanding the difference between a brand and a logo
• your brand position
• your brand promise
• your brand values
• your brand story
• brand associations