Showcasing Scotland as a destination for events
A world class destination
Our Business Events team encourages business meetings, incentive groups, conferences, and exhibitions to come to Scotland from the rest of the UK and key international markets.
We work with in partnership with the city convention bureaux of Edinburgh, Glasgow, Dundee, and Aberdeen. We also assist a range of venues to attract events related to Scotland’s key industry sectors. This work aligns with Scotland’s National Performance Framework.
The business events sector is one of the highest yielding sectors from international markets. Typically, delegates spend more than leisure visitors. Attracting these events helps make a significant contribution to tourism expenditure in Scotland.
The industry is also less seasonal, often bringing in business out-with peak periods. Events can often be booked years in advance, guaranteeing business on the books.
Businesses working with us include conference centres, hotels, and unique venues. They also include suppliers to the conference market. The positive impact is spread across transport, entertainment, audio visual (AV) and caterers.
The ongoing success of this sector continues to showcase Scotland as a world class destination for business events.
Attracting a range of events to Scotland
Meetings
Gatherings of individuals from an organisation or group to discuss a specific topic.
Incentives
Reward trips offered to employees of organisations as a motivational tool or reward.
Conferences
A formal assembly of people to discuss, share, and exchange knowledge, ideas and insights.
Exhibitions
Organised expos where industries or sectors showcase their products, services, and innovations.
