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Visit Scotland | Alba

The guidance on this page looks at the visitor experience across caravan and camping parks. This includes pre-arrival information and welcome, park facilities, specific pitches, and touring facilities.

It offers examples of best practice that will make your visitors more likely to recommend you to others and return in future.

While you may not be able to implement everything suggested, explore the examples for ideas or even use them as a checklist to see where your business is excelling. Look at where you can make further changes and improvements to provide the best possible experience for every visitor.

Pre-arrival and welcome

Browse the following elements to explore how you might improve your visitors' pre-arrival and welcome experience as well as communication throughout their stay.

Website

A strong online profile and presence through your website, social media channels and online booking platforms are fundamental to a high-quality visitor experience. Keep your channels up to date with consistent information and messaging across every platform.

Examples of best practice:

  • Use Search Engine Optimisation (SEO) to make your website easy to find for potential visitors. Visit our website for a beginner’s guide to SEO.
  • Provide accessibility information covering the main facilities and holiday accommodation so visitors can assess the suitability for their holiday.
  • Include a full list of the facilities available onsite and clear instruction on booking options, contact details, and directions. A layout map of the park can be very helpful.
  • Clearly display cancellation and booking policies. This benefits both your business and the visitor.
  • Be an ambassador for your local area by displaying visitor information about the region, local facilities and attractions. Include links to relevant websites if available.
  • Link your social media channels to your website and ensure you have consistent information about the park (e.g. pricing, opening hours and booking options).
  • Take advantage of your free visitscotland.com listing, and fully populate the text, facility and photo options. Find out more about the free listing.
  • Create and fully populate a Google business listing to ensure that Google maps and working with Google options are up to date. Find out more about Google business profiles.
  • Your website is a window to your property – use high-quality images of all aspects of the holiday homes and key facilities in the park to give a true reflection of the location and overall standards.

You may also find our following pages useful when creating and maintaining content on your website:

Booking

Every booking should have an exceptional level of service and information provision throughout the visitor journey with prompt replies to queries. All styles of booking option should be given the same level of attention and regular and efficient communication will reassure visitors ahead of their stay with you.

Examples of best practice:

  • Take as much information as possible during the booking process, whether via forms, email, phone call or via online booking, to ensure confidence for both the visitor and business of a confirmed booking.
  • Provide a full confirmation of booking in writing via email or message.
  • Provide arrival details at this stage, with an online registration option, confirmation of the site / pitch number and arrival details. Offer a site map and directions to the pitch to ease pressure on check-in and provide a helpful overview for visitors.
  • Make clear to the visitor what payment options are available and offer card payment or BACS where possible for convenience. 
  • Make clear all cancellation and site policies before and after booking.
  • Send a reminder email 24-48 hours before the booking as a further confirmation and highlight directions and any arrival information.
  • Provide any travel disruption information directly to visitors as soon as possible and share the information on social media, travel feeds and with local guides.

Visitor communication

All visitors should be provided with a consistent level of communication throughout their stay. This should include both written and digital information and the availability of staff onsite during main operating hours. 

Examples of best practice:

  • Offer a warm and friendly welcome for all visitors with a proactive and responsive attitude. Ensure excellent eye-contact and enthusiasm throughout the procedures, and a positive conclusion with an offer of further help at any time.
  • Invest in staff training on a range of hospitality topics including inclusivity as well as information about the local area.
  • Have staff available at the reception area throughout the day, with check-in times clearly advertised and offer an onsite or online information area 24 hours a day for immediate updates and information on the local area.
  • Display a notice board with daily updates on opening hours and events.
  • If a pitch or holiday home is prebooked / paid and the pitch number is known, offer online check-in along with directions to the location to ease pressure on the reception area on change over days and busy periods.  
  • Provide detailed orientation either prior to arrival or during the check-in process. Offer a printed / online map as a minimum, with excellent signage throughout the park to all facilities.
  • Show touring and motorhome visitors  to their pitches and give assistance with pitching if required in an enthusiastic and proactive manner.
  • Show holiday home visitors to the property and give an orientation of the facilities. Provide a welcome tray, as well as thorough in-house information and written instructions.

Park facilities

Browse the following elements for advice on how to provide a quality service across your park facilities including reception, dining areas, shops and toilet blocks.

General - reception, shop, bar / restaurant

The overall quality and condition of your park facilities are an important part of the visitor experience. Consider how you present these areas in terms of décor, fixtures and fittings, and lighting, heating and ventilation to maximise the experience for visitors during their stay.

Examples of best practice:

Décor
  • Ensure a high standard of décor throughout the main social areas (e.g. bars, restaurants, cafes, take-ways, and theatres), bearing in mind these are busy areas with a high footfall.
  • Invest in practical and robust materials which can be easily maintained such as high-quality wallpaper or hardwearing emulsion.
  • Enhance with artwork, pictures and decorative features and commercial panelling around the main traffic areas and stairs to protect from long term damage.
  • Invest in high quality, practical and hardwearing flooring such as hardwearing LVT, ceramic tiles, linoleum, solid or engineered wood, high end laminate or commercial style flooring. Carpet is seen in some larger parks although the condition is unlikely to be easily maintained. Where needed, provide non-slip rugs.  
  • Have a coordinated and styled look for public areas, using local fabrics, artwork and decorative features and make use of branded items or fabrics to give a themed look.
  • Create varied zones for families and adults, specific to your demographic (e.g. indoor play areas for families, bar activities, sports TV areas, or dog-friendly areas in restaurants and bars).
Fixtures and fittings
  • Provide a high standard of fixtures and fittings across all areas which are practical and designed for purpose. For example, stacking chairs in entertainment areas, easy chairs in bars and restaurants, commercial fabrics used for curtains and upholstery, and a high quality of custom storage, displays and service areas.
Lighting, heating, and ventilation
  • Fit general and task lighting across all areas of the public space and make use of natural lighting where available.
  • Invest in a heating system that is reactive and quick with layers of provision and thermostatic control of the various rooms and areas at any time of year.
  • Fit custom and varied ventilation combining air exchange or air cleaning which is silent or low noise and have commercial ventilation hoods in take-aways.

Cleanliness

In addition to general cleanliness expectations, consider the park-specific areas and cleaning routines required.

Examples of best practice:

Arrival
  • Immaculately present the exterior of buildings, grounds and car park, ensuring they’re free from litter.
  • Regularly clean signage. There should be no greening, web or insect build-up.
  • Ensure all external lighting is clean and fully effective.
  • Keep the entrance door, planters, pots, features and all immediate surrounds clean and web or insect free. Regularly sanitise doors and handles.
Park grounds
  • Keep all pitches and external areas litter free and regularly maintained.
  • Keep grass and landscaped areas free of litter and debris, with evidence of regular attention.
  • Ensure grass cutting is done on a regular basis and cuttings collected where possible to prevent grass debris collecting in the showers, touring facilities and indoor areas.
  • Keep refuse areas, water points, hook-ups, and service areas clean and litter / grass free with evidence of regular attention.
  • Pay particular attention to chemical disposal and drive-over waste points, with hoses and brushes provided to allow for visitors to clean after use. These are potentially high use areas which will require regular cleaning and sanitation.
Inside
  • Keep high and low areas completely web, dust and insect free.
  • Ensure all walls are free of ‘dust cling’ at higher levels and above heaters.
  • Manage a regular cleaning schedule for lighting, windows, sills and surrounds, door surrounds and woodwork.
  • As well as regular staff cleaning, provide mops and squeegees in showers to encourage visitors to clean up shared spaces from immediate water slips.
  • Regularly wipe and sanitise arrival areas and the reception desk.
  • Polish all reflective and mirrored surfaces such as card machines, mirrors, picture frames and glass panels.
  • Keep flooring, skirtings, under furniture and corners clean and litter / debris free.
  • Schedule regular staff cleaning throughout the day including sanitising touch point surfaces, sweeping and vacuuming floors, emptying bins, and removing any litter. This will reassure visitors of attention to detail and high standards in all areas.

Reception

A reception area or building will provide the first impression for all new visitors. Whether you have a dedicated reception building or it’s part of the owners' home, it should be well planned, in excellent order and provide the best first impression you can.

Examples of best practice:

  • Where possible, have a high quality and well-constructed building which is in keeping with the environment and overall style of the park.
  • Invest in high quality materials which are professionally applied and maintained. Enhance the external appearance of the building with décor such as hanging baskets, planters, and signage.
  • Create a welcoming and practical business space for first impressions with high-quality reception desks to support peak check-in times. Consider the height of your reception desk to ensure it’s low enough for staff to be easily seen.
  • Have a seating area available for visitors with ample space for wheelchair users.
  • Provide information such as check-in details and local visitor information with custom noticeboards, shelving and displays so that information is available 24/7.
  • Ensure all key areas are well lit with task and general lighting above the desk, over the noticeboards, and general lighting where visitors will be.
  • Ensure that staff are available to welcome visitors immediately and provide plenty of queuing space and effective signage for busy check-in days to manage visitor expectations.

Shop

Onsite shops can vary in size and style, from honesty boxes in a reception area to full commercial stores and may provide a range of items. The range of produce should be considered for the location with local provision of food, gifts, a licensed shop and caravan and camping essentials.

Examples of best practice:

  • Install commercial, custom shelving and display shop fittings to deliver commercial quality produce at the correct storage conditions.
  • If you sell produce such as ice-cream, wine and beer or deli items, install large glass-fronted freezers and fridges with integrated lighting.
  • In smaller shops, shelving can be of a more domestic style but should still be of a high quality such as solid wood, and practical for the situation.
  • Ensure your shop is well-lit with covered spots or strip lighting of a high quality with decorative / task lighting used to excellent effect.
  • All heating and ventilation fittings will be in exceptional condition and of a high quality.
  • Whatever the size of the park or shop, consider the essentials that would be practical to stock.
  • Work with other local businesses to provide a wide range of shopping options, offer fresh pre-ordered bread / milk / breakfast items for example, and keep it local where possible.
  • Gifts, local artwork and crafts are always popular so consider a range for sale and promote the artists onsite.

Toilets and shower blocks

The toilets and shower blocks should be of an exceptional quality and in a well-constructed building in keeping with the environment and overall style of the park. All facilities should be accessible 24-hours a day and provide an excellent overall experience.

Examples of best practice:

  • Provide a spacious and private changing area for each cubicle that includes a dry area for changing. Consider a high ratio of showers to pitches. A rough guide is 1 shower per 25 tour pitches for both female and male changing areas and consider how many family and accessible changing rooms you will need to include.
  • Maintain a regular cleaning schedule to keep all aspects of the building in pristine condition.
  • Fit all interiors to a high quality, making use of design features, and provide spacious and comfortable showering facilities.
  • For all "wet" areas such as showers and cubicles, install décor that is practical for use (e.g. water repellent, washable and easily maintained). This could be waterproof panelling, high-quality tiles, non-slip flooring or non-slip tiles.
  • Install highly effective general lighting with spotlights, diffused strip-lights, or recessed spotlights. Make sure every area is covered including every shower and WC cubicle, and each basin and vanity area. Control the general lighting with PIR / motion switching throughout the day.
  • Use general and boost heating on a thermostatic control throughout the year and consider adding additional heating such as under-floor heating. Seasonal variations must be considered, and the system should be reactive.
  • Install forced ventilation in the shower cubicles to quickly clear any steam and prevent moisture build up and ensure effective ventilation for the general areas.  Midge screens should be fitted if location demands. 
  • Where possible, invest in high quality fittings and units throughout your toilets and shower blocks. For example, install full size china or porcelain basins, robust dual flush, stainless-steel taps and robust framed mirrors, soap dispensers, towel rails and hand / hair dryers that can all withstand regular use.
  • Give your visitors full control of the water temperature, flow and direction in your showers and install metal and robust fittings that are easy to maintain and withstand regular use. Provide shower heads that can be moved and altered, a thick curtain on a metal pole, glass door or screen, and a non-slip base.
  • Provide a vanity area with a large mirror, shelf lighting, sockets, and a controllable hair dryer.

Recreation - indoor and outdoor

The provision of recreation facilities, both indoor and outdoor, will depend entirely on the location, expectation of visitors, and size of the park. This could include swimming pools, gyms, sports halls, games rooms and arcades. The overall range should be of a high standard with health and safety a priority for use and helping to create a high-quality holiday for all types of visitors.

Examples of best practice:

Indoor facilities
  • Maintain buildings to an exceptional quality, in keeping with the environment and overall style of the park (e.g. use local wood, stone, and natural materials).
  • Install rubber or wooden flooring in sports halls or gyms and commercial LVT or non-slip flooring around the main pool area.
  • The lighting, heating and ventilation should be ample and reactive to conditions. Ventilation in a pool is especially important and there should be no condensation on the windows of the pool area, gym, or sports hall.
  • In changing areas, provide enough lockers for visitors, high quality seating or benches and effective lighting throughout the space and around mirrors.
  • For an even higher quality service in pools and spa facilities, offer towels, robes, hand soaps and quality spa products.
  • Ensure all gym machines and equipment are of a high standard and in full working order.  
  • Where appropriate, provide plenty of pool noodles, floats, and inflatables that are all fit for use.
  • Provide a range of modern arcade games, pool tables and interactive machines and ensure these are well-maintained.
Outdoor facilities
  • Paint and treat all outdoor fencing, keep walls maintained with no moss or weathering, and provide high-quality exterior tables, seats and bins.
  • Keep all play surfaces in exceptional condition and very well maintained. High quality materials for play areas can include rubberised surfaces, specialist bark, soft sand, and bonded resin.
  • Consider adding a theme to the play areas (e.g. jungle or pirate).
  • Keep all "for hire" equipment and rackets in excellent condition and offer a range of options, sizes and styles.
  • Line all sports courts and offer a range of equipment that can be used.
  • Offer a range of age-group activities to cater for all children 0-16 on family parks.
  • Ensure staff interaction and coverage of the main facilities, over and above the health and safety considerations, offering instruction and guidance for sports and swimming.

Laundry

The range of laundry equipment should be considered for the size and demand of the park, along with the availability and use if being used for onsite laundry by staff. You may need commercial quality machines with flexible programmes, smaller domestic equipment or only handwash facilities, depending on the demand and location, but try to exceed expectations where possible.

Examples of best practice:

  • Provide a dedicated laundry service / room for visitors throughout the day or 24 hours a day, if possible.
  • For laundrettes and drying rooms, install extensive waterproof panelling or tiles.
  • Provide a range of appliances and equipment e.g. washing machines of various load sizes and spin cycle options, dryers, hand-washing sinks, and an iron and ironing board. Decide whether to include detergent as part of the machine use or make clear where to purchase. Ensure the detergent is of a high quality.
  • Keep storage, worktops and accessories in excellent order and provide a flat surface for folding clothes and laundry baskets for transferring clothes.
  • If possible, offer a separate drying room for items such as outdoor clothing, hiking boots and wetsuits or an outdoor washing and drying area for use during warm and dry weather. While visitors wait for laundry, provide comfortable, high-quality seating, with books, magazines, Wi-Fi, TV.
  • As well as effective heating and task lighting, ensure your laundry area has very effective ventilation including external ventilation and forced extraction for the dryers.

Layout, quality, water and waste disposal

The location of water and EH points, drainage on all pitches and combination of pitch types should all be considered to maximise the overall experience and ease of pitching.

Park layout

When providing touring facilities for motorhomes, touring caravans and tents, the range of provision, quality of fittings and accessibility should all be considered for the level of use.

Examples of best practice:

  • Make your touring facilities and services central to the touring and camping areas and group together holiday homes in a designated area, separate to the touring pitches.
  • Maintain excellent road and path access to all pitches.
  • Have level or accessible paths to all facilities, with use of ramps and low-gradient roads.
  • Place multiple service points and shower blocks around larger parks, as well as ample parking at leisure buildings, shops, and entertainment.
  • Vary the layout to make the best of the location and views with use of screening, planting and features to give privacy between pitches.

Pitch condition and quality

Whether your visitors are camping in a tent or are travelling by motorhome, they will be expecting a well laid out site.

Examples of best practice:

  • Vary the layout of the pitches so they're not in straight rows and staggered to make the best of views and privacy for visitors.
  • Provide car parking next to the pitches with space for awnings, gazebos, or outdoor dining (particularly for tent and touring pitches).
  • Drain the base material with suitable topsoil.
  • Ensure your touring or seasonal caravan and motorhome pitches are lock-blocked, tarred with drainage, packed sand, dressed topsoil and with hook-ups and water points adjacent with practical lighting.
  • Ensure camping pitches have well-dressed topsoil with thick grass or durable artificial grass.
  • Define the pitch size with screening, planting, design features, picnic tables and outdoor dining options for camping pitches.
  • Screening for pitches can include mature planting, hedges, low-level shrubs, fencing, trellis or willow and beech trees. If allowed, provide fire-pits along with information on fire-proof areas for safe use.

Disposal points

When visitors come to your campsite, they expect facilities that caters to all their cleaning, recycling, charging, and waste disposal needs.

Examples of best practice for chemical disposal point:
  • Provide an indoor or well-covered outdoor facility, which is available 24-hours a day with excellent lighting.
  • Install a metal or porcelain commercial or custom base which is robust and hardwearing, with a grid, flush and hose for cleaning.  
  • Access to the bowl should be easy with steps, ramps and robust fittings to support the storage containers of any size and weight.
  • Tile or panel in the immediate surrounds of the room, with sealed flooring which is easily washed.
  • Have a hand wash or sanitiser facility as part of the provision ideally with running water, soap and towels or a hand dryer.
Examples of best practice for motorhome waste disposal points:
  • Have a drive-over or drive-through provision which is easily accessible from both directions and can be used by any brand of motorhome.
  • Line any ditch or trough with the immediate area sealed and washable so the whole area can be easily maintained.
  • Provide a brush, mop and cleaning items to ensure the whole area is easily kept clean by visitors.
  • Provide a tap and hose for cleaning and refilling of water tanks which is long enough to reach around a large motorhome.

Washing up facilities

Ensuring that you're offering facilities that meet the demands of the modern camping or touring enthusiast is vital.

Best practice examples:

  • Your washing up facility should be an indoor or substantially covered outdoor space. Ensure it has a high standard of décor, flooring, fittings, heating and lighting, and is well placed in the touring areas of the park. This often is part of the larger shared space or laundry.
  • Tile or panel this area or in the main task areas as a minimum for easy cleaning and maintenance.
  • Lay non-slip, commercial vinyl tiles or similar hard flooring which is professionally fitted and suitable for wet areas.
  • Install stainless steel sinks and draining boards, hot and cold mixer taps with 24-hour hot water, ample shelving and a dedicated space for clean and dirty dishes. Dish racks should be considered.
  • Install spots or LED strip lighting across all areas and under-floor or central heating to maximise visitor comfort throughout the seasons.
  • Provide towel rails / hooks, hooks for wet jackets, bins for food scraps and general waste, and general accessories of a high durable standard for regular use.
  • If an outdoor area is provided, it should have substantial cover on at least two sides and be protected from the elements.
  • The décor, flooring and fittings should be of a similar standard as indoor facilities, to provide a consistent experience for visitors.
  • For visitor ease, consider having combined service points providing fresh water, grey disposal, refuse and varied recycling, and a fire point with alarm. Place these in convenient points around the park rather than in a more central provision to maximise convenience for visitors.

Water points

Visitors will be expecting to be able to make use of both grey and white water points with ample availability. 

Examples of best practice:

  • Provide enough water points of a consistent design, which are well placed to be shared with several pitches or dedicated for super-pitches.
  • Construct the water points with a high-quality material such as weatherproof plastic, wood, stone or a suitable hard material. The points should be fully signed for use (e.g. fresh or grey water).
  • Ensure water points have a large drain with a secure grid or gravel drain, and surround the area with concrete, tile or other types of washable surface. 
  • Separate the fresh water and grey water areas to avoid any confusion.
  • Provide dedicated water and drainage points (with fixed drain connections where possible) for seasonal pitches that require long term use.
  • Provide hose fittings for the grey water point only, not for fresh water.

Park grounds

Browse the following elements to explore how you might improve your visitors' experience in park grounds areas including fire points, lighting and signage, landscaping and car parking.

Ancillary and unused buildings

Surroundings will have a massive impact on your visitors. So, going the extra mile to make every (public-facing) exterior look immaculate, will yield positive association with your business.

Examples of best practice:

  • Pay close attention to the presentation of all aspects of buildings and immediate surroundings. All areas should be in pristine condition with immaculate paintwork and limited damage or weathering.
  • Visitor facing walls and access should be well maintained, signed to prevent entry, with exterior signage and branding of the highest quality and condition.

Fire points

Having fire fighting equipment on hand is important; not just so visitors and staff are able to put out small fires, but also to provide them with a sense of comfort.

Examples of best practice:

  • Maintain all fire points to the same high standard. Each point should be fully "stocked" with in-date extinguishers for relevant materials, have all relevant safety signage in place, and be completed with contact numbers and emergency phone locations onsite.
  • Cover or contain the extinguishers to prevent weathering, while still keeping them easily accessible. Install alarms or tamperproof measures to ensure safety. The extinguishers should be well placed around the park and clearly signed.

Park grounds lightning

Lighting can have a big impact on the visitor experience. Not only will it allow people to see what needs to be illuminated, it also adds to the overal mood of your grounds.

Examples of best practice:

  • Ensure thoughtful use of directional and functional lighting throughout the park, both in style and practicality, helping to create a safe and attractive atmosphere throughout.
  • Examples include large spotlights around the main facilities blocks, use of safety LED lighting on roads and access paths, and low-level on the touring field and on the hook-ups. All lighting should be weatherproof and of a commercial quality.
  • Illuminate all signs throughout the seasons.
  • Install modern street-style lighting or bollards on the main access roads.
  • Place solar and low lighting around the camping and touring area to illuminate paths and access but not impacting on the visitors’ comfort during the night.
  • Use PIR / motion sensors where practical.

Refuse and recycling points

Disposable items can quickly pile up on your terrain. Having a good cleaning routine and infrastructure for disposables will ensure that they won't have a negative impact on the overall look of your grounds.

Examples of best practice:

  • Pave the bin areas for ease of cleaning and access.
  • Position the bins and skips for easy access with wide openings, manageable lids and steps up to larger skips.
  • Keep the screening i.e. fencing or plant screening, to an exceptional condition.
  • Install 24-hour lighting for safe use.
  • Display clear signage to the recycling bins and skips. Ideally have both general and recycling points together and well-spaced around the park.
  • Provide more specialist recycling where appropriate (e.g. gas canisters, camping equipment, batteries and lightbulbs). If you cannot provide this onsite, inform visitors about local disposal points. Some parks also offer to donate tents and equipment in good condition.

Park grounds signage

Be sure to welcome people from all over the world and those who might have visual impairments. Clear, universal signing with a good colour contrast can go a long way to ensure that they're useful to everyone.

Examples of best practice:

  • For signage, use materials such as custom natural materials, thick acetate, slate or wood.  Theme your signage designs around your company branding and colours.
  • Use symbols and foreign languages where practical, particularly on main signage and key safety signs.
  • Ensure coverage across all areas of the park with effective orientation to all main facilities.
  • Clearly display health and safety signs.

Roads and paths

A lot of thought can go into a safe path that can withstand all sorts of weather conditions. After all, a simple dirt trail is only a rainstorm away from becoming a mudbath.

Examples of best practice:

  • Tar, lock-block, or pave all the main access roads and paths to provide a smooth and durable surface.
  • The drainage should be effective regardless of the weather.
  • Put speed bumps or restrictions in place for safety, although consider towing caravans and manoeuvrability for placement in key areas.
  • Ensure roads have the correct directional signs and painted lines with crossing and hazard areas all indicated.
  • Paths should be of a similar high-quality finish and well maintained. Add handrails and screening as required around slopes and steps. Paint and indicate edging and hazards for safety.

Seating, benches and campers’ kitchens

We don't have to say that cooking facilities have massively evolved in the last 50 years. Visitors will be looking out for safer and more diverse ways of cooking and enjoying their meals, especially when catering for accessible needs or luxury tastes.

Examples of best practice:

  • Wood, recycled plastic and metal are good examples of high-quality, durable materials for tables and benches.
  • Provide metal or protected areas for using with disposable BBQs and stoves. These are recommended for camping areas.
  • If offering BBQ equipment, provide commercial quality equipment. The BBQs could be fixed facilities around the park or available on a hire basis. Provide slabs or bricks for BBQs and firepits to prevent heat damage to grass.
  • Construct the camper kitchens and covered areas to a high quality, making them attractive and user-friendly for visitors. This includes making sure the areas are well-lit, have practical flat surfaces for food preparation and provide bins and adjacent water points. Have tables and chairs close by or as part of the kitchen for visitors' comfort.
  • Additional facilities that could be included are 24-hour hot water for washing up, electrical sockets and charging points, a microwave, a kettle and a hot plate.

Landscaping

While some visitors might think camping in nature or the countryside is as simple as setting up a tent, as a business owner you know this visual is actually a highly curated and managed environment to ensure the desired aesthetics and safety levels.

Examples of best practice:

  • Give thought to the planning and design of all levels of landscaping such as beds, planted areas, pots, and larger landscaped areas which are in-keeping with the location and theme of the park.
  • Use stone, paving, wood and natural materials throughout for fencing, edging, screening and seating areas.
  • Regularly schedule maintenance for planted borders, planters, screening, hanging baskets and beds.
  • Use bark chippings, topsoil and decorative features, with coordinated planting, mature shrubs and trees as well as seasonal flowers.
  • If extensive planting is not practical, then all effort should be with hard landscaping, gravel and paving, natural features along with pots, planters and seasonal planting. 
  • Consider displaying signage to point out wildlife (e.g. wildlife ponds, bird tables, nesting boxes and feeding stations).
  • Inform visitors about dog-walking areas either on or off-site, as well as where they can find dog-waste bins and the provision of poo bags.

Grounds maintenance

In addition to cleanliness, visitors will also be expecting a level of maintenance on the grounds. Having a maintenance routine in addition to your cleaning routine will help you to effectively present a tidy area that's conducive to a positive visitor experience.

Examples of best practice:

  • Schedule regular maintenance of all grassed areas, enclosures, screening and fencing.
  • Keep any paved, lock-blocked or gravel pitch areas weed-free and neatly edged (weeded rather than weedkiller used).
  • Keep the camping and touring fields flat, well drained with grass kept short and lush.

Car parking

It's the nature of the trade that many, if not most, of your visitors will travel to your grounds using a motorvehicle and at all hours of the day. Catering to this type of visitor will help to get off on the right foot, forming a good foundation of the visitor experience.

Examples of best practice:

  • Provide a spacious car park that is tarred or paved with lined spaces and full allocation for families.
  • If the park has security barriers or restricted access on control entry, clearly advertise with signs and associated orientation.
  • Offer a 24-hour late arrival area with clearly defined spaces. The area should include an electric and water hook-up for overnight use, excellent lighting and orientation to WC and main facilities.
  • Provide codes and access details in pre-arrival information.

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