Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery. It is designed to fit with the needs of small businesses in both business-to-consumer and business-to-business environments.

This session will cover:

• why a clear understanding of the ideal customer and their problems, needs and wants, is key to sales success
• how to develop your sales platform using digital tools, platforms, and techniques
• the different motivations potential customers may have and how to identify which "buttons" your business needs to press
• the key phases in prospecting, qualifying, and converting sales prospects
• the value of a "sales funnel" and how it can be used to help plan and achieve sales
• why keeping the customers you already have is the best sales strategy of all
• the importance of appropriate customer service in retaining customers