Head South

“Scotland is one of the world’s most iconic destinations with diverse and varied regions to be explored. The inclusion of the South of Scotland in Lonely Planet’s Best in Travel 2023, only highlights this rich diversity.

This recognition will put the South of Scotland on the map for more foreign and domestic visitors and encourage them to stay longer and spend more as they sustainably explore and discover the region’s historical, cultural and natural attractions. This will contribute to supporting the recovery of the tourism and hospitality sector.

There are a wealth of fantastic experiences, stunning scenery and natural assets to discover in the South of Scotland, from its dark skies that make it the ideal location for star gazing to its breath-taking coastline and world-renowned walking and cycling routes.

Scotland’s history, heritage and culture is what defines the country for many people, and one of the top reasons for visiting. The South of Scotland has close ties to some of our country’s most iconic literary figures and is home to many historical assets and attractions that offer visitors the opportunity to learn more about our fascinating country by delving into the past.

To be included in Lonely Planet’s Best in Travel 2023 guide is a fantastic accolade for the South of Scotland and will help provide a welcome boost to the recovery of our valuable tourism industry by connecting with visitors from across the world and encourage them to explore the region more widely.

Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy.