No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool.

During this webinar, you will:

• learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives
• learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness
• understand that content is king on LinkedIn, and you will learn how to plan and produce captivating content that enriches your brand