ITB Berlin 2025 is the largest travel trade fair in the world and VisitBritain, with all its partners, will showcase the best of Britain to German and global buyers. Businesses will co-exhibit under the VisitBritain brand, jointly with VisitScotland in a dedicated Scotland corner alongside other Scottish businesses. 

Attendance at this trade fair offers trade-ready businesses, that are already established or wanting to expand their offering in the German market, the unique opportunity to: 

• meet with local and global travel trade and agents 

• join networking opportunities and keynote speakers throughout the event  

• connect with key destinations, service providers, attractions, accommodations and destination management companiess that focus on the German and global markets 

This event enables delegates to: 

• gain exposure with German and global travel trade and to continue building business awareness and relationships 

• build a meeting diary independently with the German and global travel trade and to connect with relevant business contacts in market 

• embark on three days of networking with a business-to-business focus 

The VisitScotland team will be attending this event and will be supporting the Scottish partners in attendance to access new opportunities within the German market and provide further guidance. Please inform your VisitScotland contact if you are interested or have any further enquiries. 

Registration deadline is 20 August 2024.