Global trends show a growing demand for meaningful and immersive travel. Visitors are prioritising personalised experiences that connect them with people, local culture, heritage, and community.

Forth Valley, as a collective region, is perfectly positioned to capitalise on global travel trends. With its stunning natural landscapes, authentic experiences, outdoor adventures, rich cultural heritage, and a thriving food and drink scene, the region offers everything today's visitors seek.

By building on these strengths and fostering collaboration between Stirling, Falkirk, Clackmannanshire, and Loch Lomond & The Trossachs National Park, the region has created a unified and compelling destination product that can compete with other key destinations.

This will drive Scotland forward to be a leader in 21st century tourism.

International visitors contributed 65% of Scotland's total tourism spend in 2023, with visits up 23% compared to the previous year.

This conference will support you in expanding your market reach. It will also provide you with practical tools, insights, and connections you need to grow your business while aligning with the expectations of today's global and domestic visitors. You will:

• gain insights into our visitor trends
• learn about travel distribution to expand your reach and increase bookings
• receive practical tools on how to create climate action guides and accessibility statements

Arrival is at 9.30am. The event will start at 10am.