Revamped Christmas a success in Dundee

We promised we'd build a bigger and better celebration for Christmas 2021 and that’s what we’ve achieved. The surveys that were done with hundreds of visitors showed that 90% rated the event as good or very good, while 88% had a more positive impression of Dundee due to the activities. By whatever measure you look at – the enjoyment of those who attended or the economic impacts of the event – it’s been a huge success.

I want the kind of superb Christmas offering that Dundee had in 2021 to be a permanent fixture, and we are already planning for this year. That doesn’t mean it has to be exactly the same – we want to learn from 2021 so that we can build and improve.

We also want to harness the positivity and get others on board, particularly businesses who might want to get involved and help us to offer something even bigger and better next year.

We were delighted to support Christmas in Dundee 2021 through Scotland’s Events Recovery Fund, established by EventScotland in conjunction with funding from the Scottish Government.

Scotland is the perfect stage for events and it is wonderful to see the positive impact the Christmas activity had on visitors and the community as a whole. It reinforces the important role events play both to our communities and the country as a whole.