Google Analytics is one of several tools available in the market to do website analytics. It lets you track the performance of your website. It will help you better understand:
Doing this will allow you to improve the effectiveness of your website.
Google Analytics is a free tool that allows you to track traffic on your website. You can use it to for example find out:
A user journey is the process a customer goes through from their first interaction with your brand until their last. Understanding this journey is vital to any successful marketing campaign.
Google Analytics allows you to easily capture lots of data. This allows you to see which of your marketing efforts are working, and which aren’t. After which, you can adapt your strategy accordingly and make better-informed business decisions.
Google Analytics is a free-to-use Google product. Google offers online training resources for both beginning and advanced users.