What is VisitScotland's approach to responsible tourism?
Our approach to developing responsible tourism in Scotland focuses on four priority areas:
- supporting Scotland’s transition to a low carbon economy
- ensuring tourism and events in Scotland are inclusive
- ensuring tourism and events contribute to thriving communities
- supporting the protection and considerate enjoyment of Scotland’s natural and cultural heritage
Why is responsible tourism important?
Tourism is a force for positive change. It can sustain communities and the economy by:
- creating jobs
- tackling depopulation
- improving the well-being of everyone who experiences it
We have a duty of care to protect our assets for the future. These are so vital to Scotland’s brand and make the country so unique. A responsible approach to tourism helps:
- Scotland’s world-famous beauty and communities thrive
- good growth while minimising any negative impacts
Responsible tourism has a wide range of benefits:
- providing all visitors with enriching and memorable quality experiences
- building business resilience and supporting their success
- benefiting and enhancing our communities and the environment
