You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online.

Explore how to create bitesize vertical video content and how to use this new format for more effective business communication.

We will cover:

• how to optimise your TikTok and Instagram accounts for the best results with video
• how to discover the latest trends on each platform and leverage this to create popular videos for your business
• ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)
• how to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms
• the best kit, apps, and workflow to create bitesize vertical videos for both platforms