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Article published 09/04/2024

Luxury experiences in East Lothian

We've teamed up with Visit East Lothian, the region’s Destination Marketing Organisation, to promote luxury experiences across the region. 

As part of this new campaign we've worked with with top top lifestyle magazine, Marie Claire, to showcase places to stay, eat and drink, and a selection of wellness experiences in the area. 

The online Marie Claire article, Why East Lothian is Scotland's best kept secret, features a range of tourism businesses including: 

  • Greywalls Hotel, Gullane
  • Marine North Berwick
  • Osteria, North Berwick
  • The Bonnie Badger, Gullane
  • WanderWomen
  • Carfrae Farm, near Gifford

The campaign, which is aimed at UK travellers also includes social media advertising, taps into the immersive experience travel trend and encourages couples and groups from south of the border to visit.

According to recent research on UK trip intentions, Scotland is in the top three most popular holiday destinations for the first half of the year, behind London and the south west of England.

A person on a kayak on the water looking out to sea

Paddleboarding at Bass Rock, East Lothian. Credit: East Lothian Council

Get involved with our marketing activity

We're always on the lookout for exciting and inspiring experiences to feature in our seasonal activity. Content should be tourism experiences aimed at visitors, rather than special offers or promotion deals.

Take a look at our marketing calendar and find out how you can align with our marketing activity throughout the year to get the greatest reach.

Take me to the marketing calendar

Research shows that Scotland remains front of mind for many visitors this year and our latest activity with East Lothian Council aims to tap into that captive market.

Immersive and authentic travel remain popular trends and the campaign touches on just some of those luxurious visitor experiences the area has to offer.

Tourism is an important part of the local economy, creating jobs and sustaining communities.