Inspiring visitors to Angus
Visit Angus has launched a new tourism website, designed to inspire and attract more people to visit the birthplace of Scotland.
Welcoming 1.2 million visitors to the region in 2023, tourism provided a £306 million boost to the local economy. It's hoped the new website will continue to attract millions of visitors, year after year.
The website transformation showcases centuries of historic stories, and how memories can be made across a diverse range of experiences; from playing championship golf courses to visiting castles and historic houses, alongside a packed programme of events and festivals throughout the year.
Features of the website include:
- a unique Insider’s Guide, featuring 100 unmissable experiences, curated itineraries
- the Angus Tour, allowing visitors to design their own adventure, giving them the chance to explore the towns, villages and glens of Angus, discover hidden gems, and try something new
Visit Angus received £90,000 of funding from the UK Shared Prosperity Fund to support its growth ambitions, creating the new website alongside a multi-channel campaign designed to attract new audiences across Scotland and the North-East of England to visit Angus.
To support the continued growth of the tourism sector in Angus, the new website has been developed in line with the recently created Angus Brand Storytelling Framework, highlighting key product and messaging pillars for the area – outdoor adventure, history and culture and food and drink.