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Visit Scotland | Alba
Article published 12/09/2024

Botanical gardens, woodland trails and country parks can help the visitor economy to blossom into the autumn, according to our insights.     

Connecting with nature or to be outdoors is the joint most popular reason for people taking a holiday in Scotland overall, representing more than a third (38%) of those responding to the latest Scotland Visitor Survey.

More than half of visitors said a trip to Scotland enhanced their physical, mental and emotional wellbeing (59%).   

Landscaped gardens offer a space to enjoy the natural beauty and tranquillity of plant life, with themed displays, and educational conservation programmes.

These findings present an opportunity to encourage visitors to plan a trip to Scottish destinations where they can enjoy these attractions and surrounding area.

Gardens in your region

In Ayrshire & Arran, nearly half of visitors 48% went to a botanic garden in the region while in Dumfries & Galloway it was the second-most popular activity at 44%.

We’ve also found visitors to Angus, Fife and Aberdeenshire put gardens in their top five activities.

Glasgow is known for a thriving cultural scene, music and nightlife but more than a third of people (37%) visiting Glasgow went to a country park or garden while there were here.

For UK visitors intending on taking a trip to Scotland in autumn and winter this year, connecting with nature remains a key motivation for all Scottish destinations, with most planned activities having a nature focus, according to our insights.

Images of a Garden on a clear sunny day

Rodney Gardens in Perth. Credit: VisitScotland / Kenny Lam

We know many visitors are looking for those experiences to allow them to get closer to nature. Gardens and green spaces can be enjoyed all year round as the colours change with the seasons.

We’re working with the local tourism industry partners to influence potential visitors at those early planning stages. Attracting visitors to gardens benefits the many hospitality businesses and shops near the attractions, supports local supply chains and conservation programmes, provides employment and grows the wider economy.

The Royal Botanic Garden Edinburgh is in the top ten free attractions in Scotland with 1,041,391 visitors in 2023, while both Stirling Castle and Culzean Castle and Country Park have gardens as part of their appeal and feature in the top ten paid for attractions. © Moffat Centre, Glasgow Caledonian University.

Lynne Cooper, Regional Director at VisitScotland

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